“We engaged Ubertas to undertake an architectural review prompted via the AWS program. Ubertas provided much needed expertise and understood our set-up and requirements quickly and comprehensively. We are very pleased that we took up the offer and continue to work with Ubertas.”

Kevin Holloway, Operations Director at StoreBoost

About StoreBoost

StoreBoost is a proximity and real-time marketing specialist that bridges the world of brand and shopper marketing using automation and data to help solve the biggest problem on the high street today, footfall. The platform helps retailers drive footfall to their physical stores using proximity media in environments such as malls, airports and the high street. The StoreBoost uses various datasets to uniquely activate programmatic advertising campaigns giving clients the control to advertise at the optimum moment based on footfall, time of day and other data inputs.

StoreBoost have developed their own software solution, utilising IoT technology to record data at several touchpoints. The platform has been built from the ground up on AWS to embrace the cloud-native principles and give room to scale in the future.


StoreBoost engaged Ubertas Consulting to make sure their platform aligned with AWS best practice.

With a new market entry on the horizon, StoreBoost sought an independent audit of their architecture in order to assess its efficiency, operating cost, and ability to scale to meet the increased future demand.


The engagement began with a Well-Architected Review of StoreBoost’s AWS environment.

Taking an in-depth look at the architecture, Ubertas Consulting worked closely with the development team to assess the workload against the 6 pillars of the Well-Architected Framework: Security, Cost Optimisation, Performance Efficiency, Reliability, Operational Excellence and Sustainability.

Using the AWS Well-Architected Tool, Ubertas Consulting produced a written report for StoreBoost, highlighting areas of opportunity for short, medium and long-term improvement, walking through the findings with Greg, Lead Developer at StoreBoost.

Ubertas Consulting then began remediation work, which focused on producing an Infrastructure as Code template to enable the business to quickly and efficiently deploy into new regions. This included a Well-Architected template covering:

  • VPC design with subnets and NAT gateway
  • Logging and compliance features
  • SQS
  • Security including GuardDuty
  • AWS Backup options

Additionally, Ubertas Consulting helped StoreBoost look into alternative options for Load Balancing and tested using an Application Load Balancer in a dev environment, leading to a more scalable and better performing solution.


Following the Well-Architected Review, StoreBoost were provided with an in-depth report into their solution on AWS, along with practical and actionable advice on how they could further meet AWS best practice.

Having a third-party opinion was important to the team. They found the review easy and straightforward, helping them create a goal for a stronger system design.

Along with the take-away insights and actionable recommendations, the work carried out by Ubertas Consulting in the resulting remediation means that StoreBoost now have a more secure solution with added governance features.

With a new CloudFormation template created by Ubertas Consulting, StoreBoost are now able to deploy new environments quickly, securely and efficiently, enabling them to scale and expand into new markets when the need arises.

Deploying new environments using the IaC template will be 6x faster than the previous manual process.

AWS Well-Architected Framework Partner Program

When designing and building Cloud platforms on AWS customers can benefit from the best practices driven from thousands of deployments across and embodied in the Well-Architected Framework. Aligning to the Well-Architected Framework often starts with a review and Ubertas Consulting provide this service to customers at zero charge/cost as our commitment to the program.

Why Ubertas Consulting

Ubertas Consulting is a Cloud consultancy specialising in Amazon Web Services.

As an Advanced Partner, AWS Channel Reseller (Solution Provider Program) and Well-Architected Framework Program Partner, our mission is to assist companies drive innovation and build new capabilities through embracing “Cloud Native” technologies and modernising with Amazon Web Services (AWS).

Our consultancy services span the breadth of AWS technologies and range from advisory through to full implementation as we assist customers in applying the foundations of Well-Architected to migrate and operate their mission critical workloads in the Cloud.

To find out more about Ubertas Consulting and take your next steps to being Well-Architected, get in touch via the form below. We’d love to help.